Identity package including logotype, business cards, brochures, interior framed prints and street sign.
The concept is based on Navajo sand painting. For the Navajo, the sand painting is a dynamic, living, sacred entity that enables a transformation in the mental and physical state of the ailing individual. They believe that the holy figures in the painting absorb the ailment and provide relief.
The street sign is designed in coherence with the building shape and surrounding landscape.